Producer Ekta Kapoor has decided a mega launch for the promo of her upcoming film Ek Thi Daayan starring Emran Hashmi. Konkana Sen Sharma & Huma Qureshi. Ekta had earlier also launched her Ragini MMS on the reality show Bigg Boss 6, and now again she has the same plans.
Emran will be reportedly launching the first theatrical trailer of Ek Thi Daayan on Bigg Boss 6 Salman Khan who is hosting the show.
"Bigg Boss is Salman Khan. It's a very popular show watched by the masses. So to make the film launch on a huge level I think Bigg Boss is the right platform,” said Ekta Kapoor in a statement.
The producer and Emraan will be featured on the finale of the show.