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Home television Television Sony Entertainment Television celebrates 15 successful years of CID

Sony Entertainment Television celebrates 15 successful years of CID

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CID, India’s longest running television series celebrates 15 glorious years. On 28th January 1998, when Sony Entertainment Television and Fireworks Productions launched a weekly crime thriller called CID, little did anyone realize of its long-lasting power over the viewers’ imagination. Fifteen years later, CID still stands strong as the longest running television show on Indian television boasting of more than 800 episodes, 603 cases and a decade and a half of nonstop adventure. To commemorate the occasion, Sony Entertainment Television, today at a glittering ceremony, celebrated the success of the longest running show in the history of Indian Television.

Speaking on the occasion Mr. B P Singh, Producer and Director Fireworks Productions and creator of CID said, “Last year a journalist asked me, ‘Has making murder stories and thinking about murder all the time since so many years affected you psychologically? Passion for making a good successful show for 15 years for many could be mistaken for some mental problem’. I hope they don’t ask the same question from our artists who have been with us since the last 14 years and have


spent one third of their lives on the sets of CID. We are blessed to be associated with such great actors, great writers and writer directors like Shriram Raghavan( Ek Hasina Thi, Agent Vinod), Rajat Arora( Dirty Picture) and Sridhar Raghavan (Khaki, Dum Maaro Dum). I am extremely thankful to my entire team, 6 directors and cast, because this success would not have been possible without them.”

Mr. N.P.Singh, COO, Multi Screen Media Pvt Ltd further added, “CID has been our flagship property and will always remain so. We are very proud to celebrate 15 years of the show, a milestone for a genre that has stood the test of time and is still going strong. CID has been the longest running show in the history of Indian television and has set high standards for all future programmes of this genre to come and will continue doing so. It is a labor of love of years by Fireworks Production, and I would like to congratulate Mr. BP Singh and his team. CID and SET have a long association and will aim to grow more successful in coming years.”

To celebrate the success of its super hit show CID celebrating 15th year of blockbuster success this year, Sony has lined up a series of initiatives. The celebration will start with the roll out of the specially composed CID Anthem, a brand new campaign, a new logo and slogan ‘15 Saal Se ……Soch Ke Aage, Jurm Ke Peeche. Followed by a thematic festival series, ‘Veerta Series’ – a series dedicated to common man’s acts of bravery, which will kick off on March 16, 2012, and finally CID Veerta Awards – the third edition of successful CID Gallantry Awards.
Ms Sneha Rajani, Senior EVP & Business Head, Sony Entertainment Television said, “CID is the longest running block buster on Indian Television. Week after week an entire nation gets inspired by the bravery and the relentless passion of CID against crime. To celebrate this we will be rolling out a multi media celebratory campaign with the thought '15 Saal Se.. Soch Ke Aage...Jurm Ke Peeche’.

She further added, “We at Sony are overwhelmed with the response we got last year for CID Gallantry Awards and are proud to announce the third edition, ‘CID Veerta Awards’. This is our way to salute the unspoken heroes of our country who show courage and bravery by standing up against injustice.”

CID Veerta Awards is the third edition of successful CID Gallantry Awards – an extension of the brand CID. It is an initiative by Sony Entertainment Television to encourage and felicitate acts of bravery in the society and give the consumers another touch point to associate with the brand. The awards felicitate inspiring achievers, provide a platform for local heroes to interact at a national level and encourage the new generation to inculcate courage and aim higher in life. Every year a panel of jury decides the winners.

 

•Last Updated• ( ••Tuesday•, 06 •March• 2012 23:36• )  

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