Ajay Bhalwankar Rajan Shahi Kaanchi and Mishkat at the launch Aur Pyaar Ho Gaya, Love doesn’t appear with any warning signs. Everyone has their own version of falling in love. Some call the moment magical, some call it explosive. It’s one unique and unmistakable experience, an exhilarating mix of feelings that brings two people together. The routine “girl meets boy… boy and girl fall in love…boy and girl get married” is common in all love stories, however it’s the process and the experience of falling in love that makes every story unique from the others. Bringing together this simple yet complicated concept called ‘love’ and one’s realization of it, is a beautiful story titled …Aur Pyaar Ho Gaya. Conceptualized by ace producer Rajan Shahi’s Director’s Kut Productions and Zee TV, the show will premiere on January 6th 2014, Mon – Fri at 10PM.
…Aur Pyaar Ho Gaya talks about this sublime experience that a young and spirited Avni is waiting to discover in her life. She is a hopeless romantic who feeds on a daily dose of traditional romantic classics and romanticizes the idea of “falling in love”. Based in the bustling city of Jaipur, the show boasts of an interesting cast who will form the characters of the two families who are central in the narrative. Both the families belong to the same community but follow a very different value system. The key cast includes newbie Kaanchi Singh and Mishkat Varma as the leads in the show respectively – Avni and Raj. Avni’s parents’ characters will be played by the graceful actress Reena Kapoor and Rajeev Singh respectively. Other key cast comprises of Waseem Mushtaqh, Ashita Dhawan, senior actor Rajeev Verma and newcomer Nikita Agarwal amongst others.
Mr. Ajay Bhalwankar, Content Head, Hindi GECs, ZEEL, said, “…Aur Pyaar Ho Gaya centers around the thought that - you don’t find love, love finds you! Falling in love is one of the most magical experiences that happen between two people. And to share this experience is master story teller, Rajan Shahi who is the producer as well as the director of the show. The story encapsulates the life of a vivacious young girl, Avni and her experience of falling in love. It has the quintessential Rajan Shahi touch in terms of the look and feel. The cast has fresh talent and we hope our audiences will embrace this journey of love.”
Woven beautifully around the culture and traditions of the Marwari community, Avni lives, eats and breathes romantic books and romantic movies. Her notion and her idea of love is fuelled by these visuals until the moment of truth happens and she realizes that what she was looking for was always right in front of her.
Producer of the show and directing the series along with Romesh Kalra and Neeraj Baliya, Rajan Shahi said, “…Aur Pyaar Ho Gaya is a look into the life of a young girl who leads a protected life in the city of Jaipur. She is bound by the rule book that her highly traditional family has laid down for her. It captures the journey of Avni who transcends the boundaries set for her and begins to experience life in all its glory. We’re glad to have found our Avni in Kaanchi and Raj in Mishkat. We wanted a cute, innocent, young face and Kanchi fits the bill to the tee. Mishkat has got the typical chocolate boy good looks and is soon to become another heartthrob in the industry. Reena is also making a comeback to TV after a long time.”
As far as the promotion of the show is concerned, the channel has lined up a well rounded plan which includes endorsements in the print, television, DTH, Cable platforms amongst other initiatives. An interesting audience engagement program targeting couples is also underway.
…Aur Pyaar Ho Gaya, is a journey of discovering, accepting, negating and falling in love. A coming of age story about two young people who have different notions about love. The story celebrates the first flush of love…the small, tender moments which develop between these two individuals, painted against the picture perfect backdrop of the pink city. Like Alexander Smith said “Love is but the discovery of ourselves in others, and the delight in the recognition”. So will love find Avni?? Come find out this New Year!
…Aur Pyaar Ho Gaya premieres on 6 January 2014, Mon–Fri at 10PM only on Zee TV