TV actresses Sakshi Tanwar, Shweta Tiwari, Kritika Kamra and Pooja Gor at the launch of the supernatural TV series Ek Thhi Naayka
produced by Ekta Kapoor’s famed Balaji Telefilms. Ek Thhi Naayka will bring together some of the biggest television icons together. Smriti Irani, Sakshi Tanwar, Aamna Shariff, Shweta Tiwari, Mouli Ganguly, Ankita Lokhande, Kritika Kamra and Pooja Gor will be seen in their regional avatar, with a different story every week.
Commenting on the launch, Ajit Thakur, General Manager, Life OK, said, “Life Ok has always attempted to break the monotony by introducing disruptive and innovative content supplemented by refreshing marketing strategies. We are delighted to partner Ekta Kapoor’s Balaji Telefilms to a unique and exciting series for our viewers. We are confident that the audience will appreciate our efforts in providing interesting and inoovative content on weekend through Ek Thhi Naayka."
Ekta Kapoor, Balaji Telefilms, said, “This is creative marketing at its best: A first-of-its-kind promotion for an upcoming movie, resulting in a win-win situation for both the movie and the channel.”
The eight-part TV series starring Smriti Irani, Sakhi Tanwar, Mouli Ganguly, Ankita Lokhande, Kritika Kamra, Shweta Tiwari, Pooja Gor and Aamna Shariff will air every weekend starting from 9th March on Life OK.