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Home Page 3 Page3 Campari Calendar Launch 2012

Campari Calendar Launch 2012

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The party was graced with an eclectic mix of celebs and socialites - Brad Timbrell - Regional Deirector Asia - Campari, Sumedh Singh Mandla - CEO Core Brands - Aspri,  Poorna Jagannathan, Niharika khan, Carol Gracias, Mukesh Rishi, Shera (Salman Khan's - bodyguard), Sammeer Seth, Riyaz Gangji, Siddharth Kaanan, VJ Andy, Shama Sikander and Alex o'neil.

The much awaited 13th edition of 2012 Campari Calendar was launched by Gruppo Campari and Aspri Spirits Pvt. Ltd at the most happening party venue; China House, Grand Hyatt, Mumbai today.
 
Entitled It’s the end of the world, baby! this year’s Campari Calendar takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world will end on 21st December 2012 and enter a transformative period. Campari’s answer to this ‘gloomy’ imaginary is to react, in an energetic and positive way, without compromises, in countertendency with the main stream. Therefore, with nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.


 
Posing in magnificent couture, Jovovich successfully captivates viewers as she exudes a determined attitude, evoking power and control upon the unknown, and makes a toast to life with her co-star, Campari. In the frames she enacts hypothetical scenes about the end of the world. Each picture depicts scenarios inspired from modern cinematography, mythological and biblical origins; the calendar explores remarkable events from dramatic Desertification and Hurricanes to Alien Invasion and Meteorite. Dimitri Daniloff, one of the most intriguing protagonists in international photography, has shot the magnificent Campari Calendar 2012.

Milla Jovovich marks a return to female stars for the Campari Calendar, following last year’s first male protagonist, Benicio Del Toro. She will now follow in the footsteps of some of the world’s most stunning women who have adorned the pages of previous Campari Calendars, including Salma Hayek, Eva Mendes, and Jessica Alba.
 
Brad Timbrell, Regional Director – Asia, Gruppo Campari comments: “This year’s calendar is a mélange of creativity and imaginative depiction of what is hyped as a transformative period. This calendar is a consequence of Milla’s mystifying and captivating style and Dimitri Daniloff exuberance to bring into life the mystery and fantasy that inspire the images. Keeping in mind the enthralling metaphors, we feel India is definitely a perfect destination to do the launch, as the country has a global recognition for its strong connection with art and creativity.”


 
“We are very excited to launch the Campari Calendar 2012 to the discerning guests in Mumbai,” said Mr. Jackie Matai, Director, Aspri Spirits Pvt. Ltd. “ Campari is a top global brand with very strong following. Campari Calendar is a great concept and it is our prerogative to infuse an intense positivity to Campari aficionados during this time and make them raise a toast to life.”
Sumedh Singh Mandla, CEO, Aspri Spirits Pvt Ltd, comments on this association, “The Campari calendar is one of the world’s iconic artistic calendars that represent true elegance. We are delighted to introduce this masterpiece to Indian consumers through this exclusive association with Gruppo Campari. With growing interest in premium brands, this calendar will surely top the chart as the must have luxury collectibles for 2012.”
 
Campari takes the opportunity to celebrate life creatively with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together. The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.


 

 

•Last Updated• ( ••Saturday•, 03 •December• 2011 00:46• )  

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