Dulux, from the house of AkzoNobel; the world’s largest paints and coatings company unveiled its latest Dulux Velvet Touch collection – ‘Fashion trends for walls’ via a brand campaign that celebrates the stylized expression of elegance. The announcement was made at a gala event in Mumbai today.
Dulux Velvet Touch – Fashion trends for walls is an offering of high-end emulsions (decorative paints), inspired by fashion. The new range from Dulux Velvet Touch includes colours, patterns, finishes, and stencils for decorating walls, revitalizing the aura and essence of your home; making it elegant, stylish and ‘simply you’!
At the launch of the Dulux Velvet Touch integrated marketing campaign, Rajiv Rajgopal, Director – Sales & Marketing, Decorative Paints, Akzo Nobel India, said, “Over the past three decades, Dulux Velvet Touch has emerged as India’s leading premium emulsion brand and has created a distinct positioning for itself in home décor. ‘Fashion trends for walls’ is more than just a brand positioning - it embodies a mindset that is true to today’s dynamic consumers who look at homes as stylised expressions of elegance and living, enabling them to express their individualistic, creative instincts. The newly unveiled collection by Dulux Velvet Touch is designed to make homes look trendy.”
The integrated campaign for Dulux Velvet Touch showcases fashion trends for walls through an array of communication channels offering a diverse and all-encompassing glimpse into the brand.