Celebrity mom Farah Khan unveils Nick Jr. in India , India's leading entertainment conglomerate, today announced the expansion of the Nickelodeon franchise in India with the launch of ‘Nick Jr.’, an eco-system for pre-school kids and moms. Farah Khan,
celebrity mom and Dora the Explorer, the channel’s cult character, unveiled the first look of the channel in a press conference in Mumbai today. With world-class content on-air, backed by a comprehensive consumer products range at retail, Nick Jr. aims to become the preferred destination for kids from 2-6 years, and their moms.
Excited about the launch of Nick Jr., Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom18, said, “As a kids’ broadcaster, the Nickelodeon brand today is an all-encompassing ecosystem for kids of all ages and brands of all genres, to interact, engage and grow together.” Nina also added, “Nick Jr. will be like a surrogate mother handholding kids and helping them learn and develop new skills and knowledge in a way that is entertaining as well as warm and caring – Nick Jr. will be the smart place to play for the child.”
Reiterating the importance of safe programming for kids from a parent’s perspective Farah Khan, Film Director & Mother, says, “I look at two factors while allowing my kids to watch a TV channel – is it safe for my kids and are they learning something new. Nick Jr. is a perfect mix of both; it’s not only great entertaining shows as well as educational and informative. My daughters will love watching Nick Jr. as Dora is their favourite toon, in fact their birthday party theme was - Dora the Explorer.”