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Home Page 3 Page3 Arjun Rampal's Alive perfume launch

Arjun Rampal's Alive perfume launch

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Hrithik Roshan, Preity Zinta and Chitrangada Singh launch Arjun Rampal’s perfume ‘Alive’, Some of the hottest names from Bollywood were spotted at the launch of Arjun Rampal’s perfume range: Alive. Needless to say, Arjun Rampal was clicked at the event! The names of the attendees included Hrithik Roshan, Preity Zinta and Chitrangada Singh! And though Arjun Rampal’s good friend Shahrukh Khan could not make it to the event, SRK’s wife Gauri Khan made sure she attended the perfume launch!

Earlier, updating his fans about the perfume range, Arjun Rampal had written: “Good Morning, sorry been tied up, reading scripts and gearing up for the launch of Alive a fragrance I have created. Time to smell good. Alive is my fragrance. There will be two different scents, a masculine and a unisex. The fragrance will be available world wide but a month later post our launch.”

Meanwhile, Preity Zinta wrote on twitter after attending the Alive launch event: “Finally back home ! Went straight frm the Airport 2 Arjun's perfume (ALIVE) launch ! Cool ! Was nice to see ever1 looking hot n dressed up !”

An ardent entrepreneur with a banner called Chasing Ganessha under him and an extremely successful nightclub Lap in Delhi (the only club which is running into its fourth year) and an escalating career graph, National Award winning actor Arjun Rampal is amplifying his entrepreneurial acumen with the launch of series of Eau de Toilettes for men called alive.
Setting the tone for popular Eau de Toilettes, these aromatic waters with an iconic fragrance is introduced in two variations; “alive white” and “alive Black”. alive White is a fresh fragrance for the day. This is a citrus based fragrance which is a cocktail of Bergamot, Mandarin, and Lemon. alive black is a formal and heavier fragrance for the evening where the citrusy top notes give way to pepper, leather and aquatic notes making the fragrance distinctly masculine in nature.
Priced at Rs.1800 for a 100ml bottle, and manufactured by one of the leading fragrance house in Germany, the products are made in France, and will be available throughout India by one of the leading distributing company’s Baccarose.
Arjun has been an integral part in the development of his nouveau brand in partnership with Rivoli Parfums - involved right from the conceptualization stage, selection of the brand name, designing the packaging, development and selection of the fragrances, brand strategy and future development of the brand.
Taking the brand a notch higher, it will be launched internationally, beginning with Middle East & United Kingdom. The brand’s next expansion will be launching new and various products including Deodorants and men’s Grooming Products. Experiencing the quintessence of aromatic waters as Alive was unveiled at Aurus. The sea breeze, sensual lighting and Alive where elements which enlivened the experience!
 

 

 

•Last Updated• ( ••Tuesday•, 17 •January• 2012 23:40• )  

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