Fox Star India has announced the appointment of Shikha Kapur as Chief Marketing Officer. Shikha will additionally head Syndication as well.
With more than a decade of experience in having marketed over 100 films and having won multiple awards, Shikha has conceptualised the marketing campaigns of some of the biggest hits of all times - Chennai Express, Rowdy Rathore, Barfi!, Raajneeti, Rang De Basanti and many more. She has also been responsible for the successful campaigns of breakout hits like Dev.D, No one Killed Jessica, Kai Po Che, ABCD, Delhi Belly, Peepli Live, Fashion, Kaminey. One of the main architects behind the creation of the UTV Motion Pictures brand, Shikha has created a niche for herself in the Hindi film industry.
Shikha was heading Marketing for Studios, Broadcasting and the Interactive business at Disney India and served as the Vice President of the company.
Commenting on her appointment , Vijay Singh, CEO, Fox Star Studios, India, said, “Shikha has proven herself to be the best marketing professional in the film business in India. A remarkable strategist, innovator and an effective team leader, she has played a critical role in driving a series of successful marketing campaigns that have set new trends in the industry. Her depth of experience along with her relationships in the industry combine wonderfully well with the vision we have of making Fox Star Studios a premiere studio in India. Shikha will be working closely with me and the senior management as we embark on this exciting journey.”
In her new role, Shikha will be marketing the entire studio portfolio across Hollywood, Bollywood and Tamil. In addition she will handle the Syndication business too.
Shikha will be reporting to the CEO of Fox Star Studios, Vijay Singh and will join on 15th May,