Architectural Digest (AD), the world's design bible, published by Condé Nast celebrated its first anniversary at NPCA lawns , which also marked the opening party of India Design Forum (IDF). As India’s leading international design platform, IDF brings top architects, interior designers, product designers and more to speak during the two day conference from March 15th-16th, 2013 at the NCPA, in association with AD.
The celebratory event saw the presence of personalities from the design, interiors, architecture and fashion community, socialites and celebrities including Sabyasachi Mukherjee, Tarun Tahiliani, Sussanne Khan Roshan, Rajshree Pathy, Anouska Hempel, Parmeshwar Godrej, Subodh Gupta, Jitish Kallat, Hemant Sagar, Priti Paul, Feroze Gujral, Ashish Raheja, Rahul & Malini Akerkar, Anil Chopra, Simone Arora, Laila & Ricky Lamba, AD Singh, Jamini Ahluwalia, Pinky Reddy, Arjun Malik, Nozer Wadia, Yamini Namjoshi, Peter Nagy, Kamal Sidhu, Aarti Juneja, Nikhila Palat and Vivan Bhatena among others.
Commenting on the magazine's journey in India, Mr. Alex Kuruvilla, Managing Director, Condé Nast India, said, “One year ago, we set out to change the design narrative in India with AD Architectural Digest-we have done just that. This is the beginning, watch this space!”
AD India’s first anniversary issue scans the globe to bring insights into the most beautiful homes in the world. Within India, AD features the homes of India’s fashion designers Sabyasachi Mukherjee, Tarun Tahiliani and Suneet Varma focusing on the designers’ inspirations and intimate spaces. This issue carries trends for the season including a style guide on the latest international looks, perspectives from various design experts and showcases the world’s ten best designed hotels among other features.
Speaking on the occasion, Ms. Manju Sara Rajan, Editor, Architectural Digest India said, "It’s wonderful to be editing a magazine as comprehensive as Architectural Digest. From showcasing the most beautiful homes in the world to highlighting the newest trends in interior design, each issue of AD acts as a guide and source of inspiration to all design enthusiasts. It was an exhilarating moment wrapping up the issue that marks the anniversary of Architectural Digest in India. We hope our readers enjoy the anniversary issue as much as we enjoyed putting it together.”
The evening saw many delights as guests were welcomed with a magical walkway - an illuminated installation created by artist Zuleikha Allana. Guests were further enthralled by Lecoanet Hemant’s Dresses of Light, a special line of mobile light installations which were unveiled with real light sculptures and projections. The collection is inspired by the beauty of satellites, lending it a magical feel of astronomy and outer space.
Ms. Rajshree Pathy, Founder, India Design Forum, commented, “IDF is privileged to have partnered with AD during their launch last year and we are delighted that the magazine has received much acclaim in such a short while. We take great pride in our association with AD and we congratulate and celebrate the 2nd edition of IDF 2013 with the Condé Nast India team on this 1st Anniversary!”
The luxury design magazine has carved a niche for itself as the most trusted design bible in India, committed to showcase the most beautiful homes in the world. Over the past year, AD India has covered various aspects on design and architecture in India, with dedicated stories on décor, interior design trends and most importantly taking the best of international interior trends and marrying them with Indian sensibilities. It has been AD India’s endeavour to educate and re-define the approach to interior design in contemporary India.