today announced the release of the anthem of Toyota University Cricket Championship (TUCC). The official song of TUCC, "Ab Hamari Baari Hai" is worded by the famous lyricist and song writer, Prasoon Joshi to an adaption by the musical trio of Shankar Ehsaan-Loy (Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa). The TUCC anthem has been sung by Shankar Mahadevan. "Ab Hamari Baari Hai" is a passionate expression that creatively captures the sense of discovering a platform where aspiring young cricketing talent get to prove their mettle and stand tall in front of the nation. It literally means, "It's our turn next". Blending the sounds of sport and music, the TUCC anthem encapsulates the very essence of encouraging university level cricket for the aspiring youth.
Present on the occasion of the launch were many important guests and dignitaries including the musical trio of Shankar, Ehsaan and Loy, famous lyricist and song writer, Prasoon Joshi, former cricketer, Journalist, Harsha Bhogle, along with Mr. Sandeep Singh, DMD and COO, Marketing & Commercial, Toyota Kirloskar Motor and Dr. Prannoy Roy, Founder and Executive Co-Chairperson of NDTV.