The director Bijoy Nambiar reportedly does not want to release the trailer of his next film in theaters. Instead of releasing in theaters, the director wants to release the trailer on the popular social networking site twitter. Nambiar thinks that releasing the trailer online will help to garner wide range of audience and especially it will attract the youth.
Nambiar who directed critically acclaimed film Shaitan, has decided to release the first trailer of his next film David on Twitter. Bejoy wants very innovative marketing for his film.
The film is a story of three different Davids in three different times. It stars southern actor Vikram, Lara Dutta, Neil Nitin Mukesh, Tabu, Isha Sharvani in lead roles.
Initially the trailer was to be released with Khiladi 786 or with Dabangg 2, but Bejoy decided to release it online to make the trailer viral.
The first trailer will be released on December 14.