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Home Models Models Lavazza Adds the Shot of Espresso to the Capital’s Glam Quotient

Lavazza Adds the Shot of Espresso to the Capital’s Glam Quotient

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Bringing the year’s biggest and the most glamorous fashion event, Lavazza, the leading global coffee roaster partnered with Fever Entertainment to bring to India the ‘Ford Models Supermodel of the World – India’. Lavazza, the Official Coffee partner of the event, adjudged Shruti Batra as the “Lavazza Face” at the event held at The Leela Kempinski in Gurgaon.

Bollywood siren, Bipasha Basu along with ace fashion designer Manish Malhotra, model Fleur Xavier, FDCI chief Sunil Sethi, etc. were all present at the event as Mr. Attilio Capuano, Asia & Pacific Director, Lavazza and Mr. R Shivashankar, Director, South Asia, Lavazza crowned Shruti Batra with the “Lavazza Face “ title. She was also presented with the recently launched, Lavazza Blue LB 850 coffee machine.
 
The Ford Models Supermodel of the World – India pageant was won by Ninja Singh, who will now represent India in the international pageant in New York. Lavazza partnered with the pageant as the “Official Coffee Partner” and undertook several ground activations during the period of the pageant starting from the time of the registrations.  The association with Ford Models Supermodel of the World – India, is in sync with Lavazza’s Italian connection and its continuous endeavor to promote fashion and style. Bold ideas for innovative communications; Lavazza has always been a trail blazer, representing modernity, Italian flair and positive perceptions. Through ever-changing forms of artistic expression, its innovative style reinterprets the universal fascination with Italian espresso.
 
Since 1993, Lavazza has produced the "Lavazza Calendar", featuring artistic fashion photography from some of the world's leading photographers. Contributors have included Annie Leibovitz, in 2009; David LaChapelle, in 2002; Helmut Newton, in 1993 and 1994; Ellen Von Unwerth, in 1995 and 2006; Eugenio Recuenco, in 2007; and Erwin Olaf, in 2005. Over the years, the “Lavazza Calendar” has become a showpiece of conceptual fashion photography. The 2010 calendar has been shot by Miles Aldridge and 2011 calendar has been shot by Mark Seliger with the actress Olivia Wilde in one of the pictures.

•Last Updated• ( ••Tuesday•, 21 •June• 2011 04:44• )  

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