The first poster of Shahrukh Khan starrer "Happy New Year" will be launched on January 2 on the film's social media pages - Twitter and Facebook.
The poster will be first sent to all fans and fan clubs on the social media sites as a gratification for their support, said a statement.
The action-musical-comedy, also starring Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah, is being directed by Farah Khan and produced by Red Chillies Entertainment Pvt Ltd.
The film's social media platforms have been very active and their first topic 'wacky wishes' has been trending on Twitter.
A huge social media campaign has been set around the launch of the first poster of the film and the lead actors are actively participating in the campaign for the first poster launch.