Arrow, the brand with a legacy of having dressed gentlemen for over 160 years and known for its innovations, has now launched the biggest innovation of all times – SUPERLUXE -The Stitchless Shirt, for the FIRST TIME ever in India – A shirt with no stitch!
In a bid to introduce the ARROW SUPERLUXE -The Stitchless Shirt, Bollywood actor Arjun Rampal whose name is synonymous, as being one of the most fashion forward actors in the country, today unveiled the brand’s latest innovation Arrow SUPERLUXE Stitchless Shirt at the new flagship store at Linking Road in Mumbai. Looking very dapper in an Arrow SUPERLUXE-The Stitchless Shirt, the actor made a sophisticated entry and stole the show.
A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in the Limited edition Stitchless shirt. The SuperLuxe technology that makes this feasible adopts eco-friendly high polymer thermo fuse adhesive material on the seams.
At the launch event, Arjun Rampal said, “I have always believed that clothes maketh the man and blueblood brand ARROW with a 160 year legacy of dressing gentlemen across the globe have certainly mastered the art. The Arrow SUPERLUXE Stitchless Shirt is a limited edition luxury innovation from the brand that men across India are going to want in their wardrobe. I love the look and feel of it myself and it is a must have piece of premium clothing which perfectly match the sensibility of the stylish men of today!!!
Speaking at the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said: “Arrow believes in bringing the best to its customers and with the SuperLuxe: Stitchless shirt, it brings forth an innovation, which is the world’s most advanced technology offering 100% wrinkle-resistance; making it the most Flawless and Perfect shirt. The product is a revolution in shirt manufacturing and is going to change the industry.”
The product is engineered without a single visible stitch and the seams are fused eliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket. Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look. The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.