NIVEA an affiliate of Beiersdorf AG and the world’s largest skincare brand announced the names of 7 winners of the NIVEA Total Face Clean Up digital contest. The winners got to spend an entire day with Parineeti Chopra
In a world where 'Just 5 mins' is one of the most over claimed yet under delivered promises, NIVEA’s Total Face Clean Up lives up to that promise and delivers 5 benefits in 5 minutes to give you pure and clear skin. NIVEA Total Face Cleanup can be used as a facewash or a scrub or a pack depending on the need and the situation.
The digital contest took this premise of getting ready in “ Just 5 mins” and asked participants to send in their ‘5 Minutes to beauty’, where in they could call and request for a free NIVEA Total Face Clean Up sample & share their 5 minute beauty tips & stories with Parineeti. The digital campaign got an overwhelming response on social media sites like Twitter and Facebook as well as the dedicated website www.just5mins.in
Speaking about this innovative digital campaign, Sunil Gadgil, Marketing Head of NIVEA India said, “NIVEA Total Face Cleanup, which offers 5 Benefits in 5 minutes, has gained lot of fans in a short period of time; through its online property www.just5mins.in. This digital campaign has made the brand accessible to the target audience.”
Speaking on being the face of NIVEA Total Face Cleanup, Parineeti Chopra said,
I think this campaign is so imaginative and impactful; it also gave people the chance to experience this wonderful product, which I believe everybody should!
I had such a great time going through all the contestants’ 5 minute beauty stories. It was good to see the impact this revolutionary product has had on people and the way they feel about their skin.