The 9th edition of Seagram’s Blenders Pride Fashion Tour brings back panache and glamour with leading names from the fashion industry to make the world a stylish place. The designers featuring this season at the Blenders Pride Fashion Tour are Falguni & Shane Peacock, Gaviin Miguel, JJ Valaya, Neeta Lulla, Pankaj & Nidhi, Rocky S, Suneet Varma, Tarun Tahiliani, Vikram Phadnis and Wendell Rodricks.
Blenders Pride Fashion Tour 2013 commenced in Chandigarh on September 28th and will conclude on November 24th in Mumbai, an exciting 60 day journey. From Chandigarh to Mumbai, 6 cities play host to the work of 10 masters of the craft, and their spectacular creations, at what is acknowledged as the benchmark for the Indian fashion calendar. Speaking on the tour, Raja Banerji, General Manager - Marketing, Pernod Ricard India said, “Fashion and trends are ever evolving and it’s a challenge to curate the best new work, but we thrive on it. The Blenders Pride Fashion Tour experience across six cities is differentiated and a permanent marker for style in the Indian calendar, and we will deliver on expectations again in its ninth edition in 2013”.
After a grand preview in Mumbai that took place on September 17, the eagerly awaited fashion extravaganza kick started in Chandigarh which was soon followed by Bangalore, Hyderabad, Kolkata, Gurgaon and now commences its Grand Finale in Mumbai over the weekend, featuring Vikram Phadnis, Neeta Lulla and JJ Valaya on day 2 of BPFT.
Gaviin Miguel gave it up for the woman in his collection ‘Warriors of Heaven on Earth’. Superstar Kangana Ranaut featured as Gaviin’s muse for the evening. Before pen has even reached the drawing board; something has acted as a muse, be it an age, a structure, or a work of art. For Gaviin Miguel it is very simply and yet powerfully, the strength of a woman. His inspiration for this ‘force to be reckoned with’ flows through his collection - WARRIORS OF HEAVEN ON EARTH.
While a continuation of last year’s line ‘Stairway to Heaven’, Gavin has taken forward the concept through the notion of tranquility and toughness of spirit in each of his warriors.
The upcoming fashion season will see deep and dark tones come to life in metallic work. Gold, silver, rust, pewter, champagne and military shades like olive green segue into deep wines and deeper blues, making a powerful stand of color and conveying the idea of a resilient yet gentle woman. “I see women as strong characters. Since childhood; through my mother, my friends and now my wife, I have experienced this hidden power that women possess,” explains Gaviin.
Suneet Varma showcases a collection based upon love of lyrics and poetry- words that, soothe and enrich the soul. Taking inspiration from poetry that his mother (Indira Varma) has written, Suneet dwells into something nostalgic and tender as the night. With voice overs by Farookh Shiekh, singer Radhika Chopra and poets Indira Varma and Zehra Nigah gave the audience a visual and soulful treat.
Music Today launched a brand new ghazal album “Dosti Ka Ek Samandar”. Ghazals in the album are sung by popular singer Radhika Chopra and are written by Indian poet Indira Varma and the Pakistani poet Zehra Nigah. It is a truth universally acknowledged that friendship knows no borders. These two poet friends, living on either sides of a man-made border, come together not merely in their affection for each other but also in their great love for poetry, urdu zubaan and tehzeeb.
Seagram’s Blenders Pride Fashion Tour 2013 launched the keenly awaited television, digital and print campaign featuring stunning Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride Fashion Tour is seen casting her spell on New Yorkers in a stylish black and white campaign so definitively Blenders Pride.
The Blenders Pride Fashion Tour 2013 is executed by talent that is world class- Alison Woodham for choreography, Ambika Pillai for hair & makeup and only the finest runway models.