The brand has been designing for various bollywood celebrities like Minissha Lamba, Prachi Desai, Bhavna Pani, Anjana Sukhani, Sonal Chauhan, Vidya Malvade, Reshmi Ghosh, Riyasen, Raimasen, Kalki Koechlin, Shibani Dhandekar, Gauhar Khan, Payal Rohatgi,Kanishtha Dhankar, Mallika Haydon and Vida Samadzai to name a few…
MAY 2010 saw KalkiKoechlin wear our draped piece in Harpers bazaar followed by our accessories being used on the cover of GLORIA fashion magazine. Actress SONAM KAPOOR chose to wear our STATEMENT NECKPIECE on the cover of ace fashion magazine MARIE CLAIRE JULY2010.
Fashion magazines like Harpers bazaar, Elle, Marie Claire, Femina, Hello, Hiblitz and Stardust have been very encouraging in promoting not only our Fashion and Contemporary Indianwear but also our statement jewelry line..
During my internship with Orient Craft, one of the leading export houses, i had designed knitwear for brands like Zara, Abercrombie and Fitch, Next to name a few.
I hv worked with designers like PrashantVerma, PawanSachdeva, Pam Mehta in Delhi and have handled creative styling and brand aesthetics for the multi-designer store-Kimaya, New Delhi.
I also participated in LTB Mittelmoda pocket design competition (designing pockets for a denim company-limited edition)
I was one of the finalists of WILLS LIFESTYLE ‘THE DEBUT’ in 2008.
After graduation i worked as a free-lance stylist where i styled shoots for upcoming fashion photographers like SupriyoNath, Sachingothwal, Paramita Sharma, rannvijay, Rahul dutta, Suvodas, ViditSachdeva, CapilVerma, AshishChawla, Raj Chaturvedi,AnilChawla, Nitinbedi to name a few.
As the brand is very 'Glocal' in nature i.e international appeal with the underlying thread of indian-ness, 2008 got us our first international buyer, Mohommad Ali Shaik from LIBYA (which was an outright purchase) followed by buyers from AUSTRALIA and NEW ZEALAND.The brand has been handling personal clientele in Delhi,Mumbai, Chandigarh,Kolkatta and alot of NRI clients from UK,Australia,New Zealand, Dubai,Libya, UAE and Hongkong since past 2 years 6 months.i have been supplying to Melanie Webb in New Zealand, Mohammad Shaik in Libya, Sarah Wood and Susan West in Australia aswell.
Recently, a UK based accessory brand LABANTE has associated with us to do a special line of neckpieces for them.
JohnnyRocket, a world renowned jeweller has taken on the Nitya Bajaj range, which retails from £280 to £550 and incorporates abstracts including Swarovski crystals and assorted duke adornment techniques. Vanita Bagri, managing administrator of La Bante, said: “Johnny Rocket is a brilliant jeweller and I feel it’s the appropriate belvedere for the brand’s jewellery to be seen.” Clothes artist Elizabeth Lau has aswell best up the brand’s Nitya Bajaj collar necklaces for its pop-up boutique in London’s Carnaby Street, which will be accessible until Christmas.
Gloucestershire based clothes banker Qetty Bang Bang has also requested a special range to be produced byNitya Bajaj to complement their collection.
JULY 2010, label NITYA BAJAJ has tied up with SWAROVSKI to do a special line of jewelry and crystallized clothes for them. Also participated in their Jewelry expo- EPCH.
Surface texturing has always been a forte and playing with fabric has always been inspiring…maintaining the feminity, we have always created interesting surfaces by using embroidery as texture and portrayed movement by drapery…
The label represents multicultural, multifaceted lifestyles of women today, who believe in elegant, luxurious, timeless, effortless, piece of art as clothing…the brand is synonymous with ethereal luxury…