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Home Fashion Fashion Fiama Di Wills presents ‘Innovation’ through renditions of Payal Jain and Sanchita Ajjampur at WIFW 2012

Fiama Di Wills presents ‘Innovation’ through renditions of Payal Jain and Sanchita Ajjampur at WIFW 2012

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'Innovation’ is the foundation of all initiatives at Fiama Di Wills. The esteemed designers Payal Jain and Sanchita Ajjampur will reflect the core brand value of ‘innovation’ through their creations at the Fiama Di Wills grand show at Wills Lifestyle India Fashion Week's 19thedition.

 

ITC's Fiama Di Wills continuously strives to bring to the consumer, superior products and experience based on ‘innovation’. Whether it is the new specialized hair care range or the recently launched Laboratoire Naturel - a world class centre for product development, innovation has instilled extraordinary thinking and commitment that has led to the creation of such products and centres of excellence. Innovation is one word that best describes Fiama Di Wills. India's finest creative talents, Payal Jain and Sanchita Ajjampur, will present an exuberant show inspired by Fiama Di Wills’ Raison d’être - Innovation.

 

Black Ice’ by Payal Jain

Black Ice is Payal’s interpretation of innovation. The heartlands of the rugged jungles of Kilimanjaro are home to the wild untamed animal kingdom. The presence of snow in the African subcontinent is an unfathomable miracle of nature.....welcome yet unexpected, soul-touching yet surprising, warm yet icy, stark yet sensual!! The various hues and horizons of nature never cease to amaze, titillate and excite the senses......beauty in all her glory can truly be seen only in Mother Nature.

This collection explores the regal and savage beauty of the creatures who wander unexplored forest terrain. Their persona is raw, natural, vibrant and unparalleled to anything on the planet. The mood is intense, dramatic, pulsating and simply breath taking....both visually and audibly! The audible silence of the darkness with the intensity of the wildlife which inhabits these forests sets the mood for this collection, Autumn Winter 2012. Inky black darkness of the deep dense forest coupled with the murmurs of the wild creatures that roam it, convey more than any symphony of colors, music, beat or rhythm can ever do! The cosmic sounds of forest reach the depths of the soul with infinitely beautiful hues of darkness. The vast spectrum of sounds, hues, textures, graphic motifs, fabrics and treatments are all representative of the vivid contrasts that exist in nature.

Vivid, vibrant  and enchanting infusion of scarlet red, tangerine orange, sunflower yellow and pristine ivory introduce the unexpected element of fun to the dark carbon black silhouettes. The fabrics flow freely and are exaggerated volumes with elaborate layering and draping. Small bundles of iridescent sequins sparkle in the midnight hues and varied textures.

Sanchita Ajjampur

Sanchita interprets the theme innovation by deepening the bond forged by fashion and art in a mix of avant-garde forms and modular pieces with a bold cut and feel, where utilitarian details and hi-tech arts and crafts create eye-catching counterpoints.

In a dimensional play of cuts, layers, textural expressions, kinetic elements and fluid visual patterns, the collection translates Japanese influences, Samurai aesthetics and Kabuki motifs into a contemporary idiom, while alchemies and innovative approaches create a continuum of coordinated opposites. The focus is on body shape, motion and functional ease.

The clothing is scripted into a subversive fashion commentary that pays tribute to the femininity and grace, vulnerability and valour, dreams and desires of the modern woman, giving the collection a unique urban vibe.

 

 

•Last Updated• ( ••Tuesday•, 14 •February• 2012 21:51• )  

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