The fifth edition of Aamby Valley India Bridal Fashion Week in association with AZVA, Mumbai on Day 5 will showcase JJ Valaya’s collection.
The collection this season is titled 'The Maharaja of Madrid’ and is a fictitious voyage of a monarch who was fascinated by the depth and width of all things Spanish. The collection is divided into five sub-inspirations and is a sophisticated juxtaposition of Spanish and Indian elements. It breaks away from the obvious preconceived imagery of Spain and instead delves into a subtle infusion of Spanish art, customs and forms into a grand and glorious Indian collection.
Designer JJ Valaya says, “Our association started in the year 2012 with JJ Valaya being the Grand Finale designer at the Mumbai Edition of IBFW. It was an exceptional experience and we are glad to take forward the association this year as well. I find IBFW focused and with a definitive vision for the future of the Bridal fashion industry in India. India being one of the few places in the world where Couture is still created and cherished, IBFW successfully showcases the coming together of the best and biggest couturiers of the country on a single unified platform. I cannot imagine IBFW not being the first and last stop for a prospective Bride and/or Groom.”
Vipin Sharma, Director, Jewellery, World Gold Council says, “Azva gold bridal jewellery is designed for the modern Indian bride who appreciates design and has a taste for fine craftsmanship. JJ Valaya is a master of couture, and it has been a pleasure to work with his team on creating a captivating and an opulent look with the finest handcrafted gold jewellery for the Indian bride at IBFW.