With the bridal season just around the corner, Azva by World Gold Council showcased new range of 22kt gold bridal jewellery at the fourth edition of India Bridal Fashion Week. With designs meant to capture the imagination and fancy of the contemporary Indian bride, the new Azva collection featured perfect couture gold jewellery crafted by some of the best craftsmen in the country. Donning a flowing gold gown, Alia Bhatt sizzled on the ramp in a stunning Azva neck piece, bracelet and earrings as the showstopper.
Azva bridal jewellery is inspired by seven vows, an integral Indian wedding ritual. Each design is as eternal, as precious and as emotional as the promises made by the couple to each other on their wedding day. Each piece reflects the idea of seven with beautifully handcrafted seven elements such as flowers, circles and rows fashioned in 22kt gold. Azva’s new collection comprises of classic miniature jhumkis and pendant sets to seven row haars and ghungroo based jewellery.
Commenting on Azva’s new collection, Mr. Vipin Sharma, Director, Jewellery, World Gold Council said, “Azva is designed for modern, contemporary and fashion conscious bride of today who appreciates fine craftsmanship in jewellery. We have unveiled our new gold bridal jewellery collection at this grand platform with the young and gorgeous Alia Bhatt. Alia fits perfectly well with Azva’s concept of the young Indian bride who is not only fashion conscious but also appreciates fine designs.”
Commenting on being the showstopper for Azva, Alia Bhatt said, “I couldn’t have asked for a better way to debut on the ramp, than wearing exquisite gold bridal jewellery. Gold we know is must for any Indian marriage; new Azva collection is a fantastic combination of creativity, design, craftsmanship and fashion that will excite all young to be brides.”
Azva through their exclusive show at India Bridal Fashion Week highlighted the new trends in bridal gold jewellery. Complementing the collection was a mesmerising performance by the group of Shillong Chamber Choir who performed a medley of their favourite songs to keep the audience enthralled throughout the show.
Azva’s new bridal collection comprises of necklace sets, earrings and bracelet ensembles. The collection will be available at leading jewellery stores from October 2013 onwards.